The Chinese dragon is fully ascendant, after years of fast-paced growth. Chinese mobile gamers now account for 25 percent of worldwide in-app purchase and in-app advertising revenue,
according to App Annie. There are more Chinese smartphone users than there are in the European Union: about 775 million, by researcher Newzoo’s latest estimates.
Chartboost’s first China report, 2016’s China Rising, tracked the rapid growth of China. In this edition, we look beyond growth to strategy: where, and how, can Western developers, publishers and advertisers enter this enormous market? This report includes exclusive interviews with analysts at Niko Partners, Newzoo and PwC, as well as China market consultants, publishers and advertisers, on how to tame — or at least survive — the Chinese dragon.
